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About Jo... a minute or two with Jo Wake

What’s your USP?

I’d say that it’s a combination of my market knowledge and network, and being able to provide a standard and quality of work that you’d expect from a professional corporate recruitment consultancy, but delivered with a very personal, tailored service.

​​​What are you most proud of in your business?

That all of my work comes from recommendations, referrals or repeat business.

What drives you?

I think that I am naturally quite competitive and tenacious. To feel that what I do makes a difference, that I do it well and am respected for it, is what spurs me on.

What would be your guilty pleasure?

I'd have to admit to my weekly fix of ‘Hello’ magazine!


What advice would you give to your younger self starting out?

To talk less and to listen more; and to enjoy the moment rather than always rushing on to the next thing.

What brings you to be doing what you are doing today?

My earlier career was spent in sales and marketing roles for FMCG brands and I started working in recruitment when I moved to the Midlands. After a long stint with two large recruitment corporates in Birmingham, I had the opportunity to set up my own boutique consultancy in 2013…….

What would you like people to say about your brand when they recommend you to friends?

That they’ll get a personal, authentic approach to their job search or hiring needs from someone who really understands them and the HR market.

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